Punjabi folk singing legend Jassi Jasbir of 'Dil Leh Gayi Kudi' fame released his single 'Meri Channo' on December 2019. 'Meri Channo' was a musical collaboration with 5-time Grammy winner Jeff Bhasker who has previously lent his genius to Bruno Mar's 'Uptown Funk'.
The PARTUM Collective was given one day to deliver the first look of the single that garnered 2 million YouTube views within the first two days of its launch.
In addition to this, TPC delivered 11 creatives within the span of three days all of which were used for the single's promotion over social media, online and offline media spaces, and music streaming apps such as Gaana, TikTok, YouTube etc.
TPC continues to work with the Punjabi artist and his label JJ Musics for creative content and digital marketing purposes.
You can also see the music video right here:
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